Year after year, the medical SPA industry grows to new heights. Towards the end of 2015, it had grown to $16.3 billion in annual revenue. This can be explained by the increased demands for procedures such as Botox, hair removal, plastic surgery, laser treatments, and so on.
Some SPAs seem to have a larger piece of the pie and this can be explained by the fact they’ve invested in marketing their services. If yours isn’t one of them or you would love to have more clients in addition to what you have, your opportunity lies in how great your marketing campaigns are.
Today, we’ll explore a couple of things you will want to consider as part of your marketing strategy and that will help your business land more clients.
1. Search Engine Optimization (SEO)
SEO plays a major role in attracting clients and here’s how. The first, and probably the second page of search engine result pages (SERPs), is where the majority of your potential clients focus on. If you are beyond that, chances are those clients won’t find you and your search traffic will, therefore, be low.
Some business, thus, opts to pay for Google AdWords, which is basically the easiest way to appear on the first page of Google, but you have to remember that this comes at a huge cost and positive ROI isn’t guaranteed.
However, there’s another better way which only requires you to invest in an expert who will work towards giving your website an organic ranking on the SERPs.
2. Social Media Marketing
In recent years, social media platforms such as Facebook, YouTube, Instagram, and Twitter have emerged as powerful places to gain dozens of clients, build your brand, raise awareness about your products/services, among other things.
And as much as it may appear like some magic trick that will get customers rushing to fill up your clinic, the truth is it’s not. For it to be successful, social media marketing really requires time, energy, and skill to implement because of the complex work involved. And bearing in mind that you will be busy running your spa, that gives you a reason to seek expert help.
Chances are there are plenty of people who visit your SPA’s website or watch videos about what you have to offer and then leave without acting on your word due to one reason or the other.
A good number of such visitors usually have an interest in what you offer and retargeting gives you a chance to engage such clients again by customizing a special message for them which you can then place in platforms within the remarketing network.
That said, the next thing you will certainly want to know is how and where to find an expert who will correctly implement these three aspects plus many others and drive qualified leads straight to your medical SPA. It’s even better when the professional understands the medical SPA market and combines their knowledge of the trade with their marketing prowess.
Well, Visible SPA is one of the few professional companies that meet all these requirements. Their passionate team thrives on helping medical SPAs grow to greater heights and what’s more, they have designed their services to be exclusive to your business or a particular space and they’ll work on either until your goals are achieved.